Common WordPress Terms Explained

Table of Contents

WordPress Dashboard & Site Management

Dashboard

The Dashboard, also known as the WordPress Dashboard or Admin Area, is the screen you see after logging in to your WordPress site. It's also known as your site's backend — the private area where you manage everything behind the scenes. You log into your dashboard by going to your-website.com/wp-admin  

Dashboard

Dashboard Sidebar

The Dashboard Sidebar is the vertical menu on the left side of your WordPress dashboard. It’s where you’ll find links to everything — Posts, Pages, Media, Appearance, Plugins, Users, Tools, and Settings. You’ll use this sidebar often to navigate through different areas of your site's backend.

Dashboard Sidebar

Plugins

Plugins are add-ons that extend what your WordPress site can do. Think of them like apps for your website. You can install plugins to add new features such as contact forms, SEO tools, or e-commerce functionality.

Click "Plugins" in the dashboard sidebar to manage your plugins.

WordPress Settings

Your Settings area controls site-wide details such as your comment settings, permalinks, date format, time zone, and much more. These options are found under Settings in your Dashboard Sidebar. You won't need to adjust them often, but it’s good to know where they live.

Editing Pages & Posts

The Editor

The Editor is the main screen where you edit and design your pages and blog posts. It is the visual builder you'll use to add text, images, buttons, and other content to your site. You'll sometimes hear it called the Block Editor, Gutenberg Editor, page editor or post editor — they all mean the same thing!

Editor

Block

Blocks are the building pieces of every page and post. Each piece of content — like a paragraph, image, button, gallery, or video — is its own block. You can move them around, copy and paste them, duplicate them, and customize how they look.

Image Block

Block Settings

When you click on a block, its settings appear in the sidebar on the right. These settings let you adjust the design or behavior of that specific block — for example, changing the colors, spacing, or link settings.

Image Block Settings

Page Settings

These are the Kadence Page Settings found in the editor. They control options for the individual post or page — like hiding the header or footer, changing the page layout, etc.

Kadence Page Settings

Rows and Sections

Rows and sections help you organize the layout of your page. In Kadence, the Row Layout block is used to create different sections of a page — like a hero area, an about section, or a testimonial section. Each row can include one or more columns (aka Section Blocks), which hold your content blocks (like galleries, testimonials, text, images, buttons etc).

Row Layout Block with Testimonial Block nested inside / Testimonial "section"

Pages & Posts

Page

A page is used for static content that stays mostly the same over time — like your Home, About, Contact, or Shop page. You can create new pages or edit existing pages by going to your WordPress Dashboard > Pages.

Post/Blog Post

A blog post is similar to a page, but it’s meant for content you publish more frequently — like articles, recipes, tutorials, etc. Unlike pages, posts are automatically added to your Blog page and displayed in reverse chronological order (newest first).

Posts can also be organized using categories to help your readers find related content.

You can create new posts or edit existing posts by going to your WordPress Dashboard > Posts.

Click here to see an example of a blog post.

Blog

Your blog is the section of your website that displays all of your posts in reverse chronological order (newest first). It's often found at a URL like your-website.com/blog. This page automatically updates when you publish new posts.

Example of a Blog page in a grid format

Categories

Categories are used to group related posts together. Think of them as broad topics or themes — like Fashion, Travel, or Wellness. To edit or add new categories, go to your Dashboard > Posts > Categories

Category Pages

Every category in WordPress automatically has its own page, called a category archive page. This page displays all the posts within that category, usually in a grid or list format. You can link to these pages in your menu or use them to create organized sections of your site (like Recipes by Category for example).

Click here to see an example of a category page.

Example of a category page

Site Areas, Customization & Design

Customizer

The Customizer is where you can adjust your site's design settings — like the color palette, fonts, logo, blog layout, header,  footer layout, and much more. You can open it by going to Appearance > Customize.

Customizer

Header

The header is the top section of your website. It's where your logo, menu(s), and sometimes a search icon, social icons, or button live. It normally appears on every page of your site. You can edit your header in the Customizer under "Header".

Example of a Header

Hero

A "hero" is a large, eye-catching area near the top of a page. It's often used to introduce the content on that page with a headline, subheading, and button. Many heroes include a background image or even an image beside the text.

Hero section at the top of a Cookbook page

The footer is the section at the very bottom of your website that (usually) appears on every page. It's often used for things like menus, contact info, copyright text, social links, or newsletter signups. You can customize your footer in Appearance > Customizer > Footer, where you can edit the design and layout, add widgets, and adjust what appears in each column.

Example of a footer

A menu, or navigation menu, is a list of links that help visitors navigate your site. You can add your pages, blog categories, or custom links to menus. Menus can be placed in many different areas of your site — like the header, footer, or sidebar.

Menus are created and managed in Dashboard > Appearance > Menus. Learn more about creating Navigation Menus.

Header area displaying 2 menus

A menu link is an individual item inside your menu — think Home, About, Contact, or Shop. Each menu link can connect to a page, post, category, or an external URL (like your Instagram or Etsy shop).

Menu Links that make up each Menu

Primary Menu

Your primary menu is the main navigation of your site. It's located inside of your header. It's the most visible menu and typically includes important links like Home, About, Blog, Shop, etc.

Example of a primary menu

Secondary Menu

A secondary menu is an optional + usually smaller navigation menu that’s great for category links if your site is blog-focused, or for less prominent pages like FAQ, Press, Partnerships, Subscribe, etc.

Example of a secondary menu

A footer menu is a navigation menu that appears at the very bottom of your site. It's a great place for links that don't need to appear in your main navigation, like Privacy Policy, Shop Policies, Terms & Conditions and Contact.. You can have more than one footer menu.

Examples of footer menus

Mobile Menu

The mobile menu appears on phones and tablets — often behind a small "hamburger" icon (☰). It keeps your navigation clean and easy to use on smaller screens and devices.

Example of mobile menu

A dropdown is a submenu that appears when you hover over or tap on a main menu link. Dropdowns are often used to organize related pages under one heading — for example, Course → Breakfast, Brunch, Lunch, Dinner.

Dropdown example

A sidebar is a vertical section that appears beside your main content, most commonly on a blog page or blog posts. It can include blocks or widgets such as a search bar, image, social icons, or featured posts. Depending on your theme, your sidebar can appear on the right, left, or not at all.

Click here to see an example of post with a sidebar.

In WordPress, sidebars used to be made up of “widgets” — but today, they’re block-based. That means you can add blocks (like a Search block, Image block, Text block, etc) directly into your sidebar, just like you would when editing a page or post. Some people still refer the sidebar blocks as "widgets".

You can edit your sidebar by going to Appearance > Widgets

Like Sidebars, Footers used to be built with “widgets,” but most modern themes (including Kadence) now use blocks instead. You can add blocks — like text, images, buttons, or social icons — directly into the footer "widget areas".

You can edit your footer in Appearance > Customize > Footer or edit the footer "widget areas" directly in Appearance > Widgets

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