Using Pretty Permalinks
By default, WordPress uses URLs will look similar to this http://example.com/?p=123 for all of your pages and posts. This plain URL structure is not SEO-friendly. This is why most sites use "Pretty Permalinks", which is a term used for SEO-friendly URLs in WordPress.
Pretty Permalinks also make it easier for you to visit your pages in a hurry, or quickly send a link to someone without having to go and copy and paste the URL because you don't have the page number and symbols memorized in the URL.
Without Pretty Permalinks – your About page URL might be: example.com/?p=68531
With Pretty Permalinks – your About page URL is now: example.com/about
Without Pretty Permalinks – your Contact Us page URL might be: example.com/?p=2914
With Pretty Permalinks – your Contact Us page URL would be: example.com/contact-us
*If your page title has 2 words in it, then you know it will be example.com/contact-us (you just use a dash in place of spaces!)
Setting up Pretty Permalinks
- From your dashboard, go to Settings > Permalinks
- Under Common Settings, choose "Post Name"
- Save changes!